Orlando customers can now get their Publix subs delivered with their groceries through Instacart.
The grocery delivery and pickup app has launched Instacart Meals for “grocery meal delivery," according to an Instacart news release. A digital deli counter from Publix, rolling out across Florida after an Orlando pilot, is a first step for the new service.
It is expected to eventually be available at most Publix locations in the southeast.
The app lets users build their own subs by choosing from breads, meats, cheeses, vegetables and condiments. Combo and discount options will automatically be offered by the app.
“Made-to-order food counters are among the fastest growing aisles in the grocery store — these items represent up to 15% of sales for our grocery partners and have among the highest margins of anything sold in-store," Instacart president Nilam Ganenthiran said in the release. “It’s critical that our grocery partners are able to capture these sales online with delivery and pickup — it’s a boost to their business and a key part of the shopping experience for customers.”
Instacart delivers from more than 25,000 stores across the United States and Canada.